Its job is to learn as much as it can about you so that it can suggest to you songs, bands, podcasts and playlists that you will like and that’ll make you keep using Spotify – including new bands and new songs and new podcasts that you still don’t know. In effect, BaRT is a personalised curation and recommendation algorithm. And, crucially, BaRT also tries to learn what else you may like: what kind of content that’s unknown to you could be of your liking. For example, whether what you like and dislike depends on what time of the day it is, or on what day it is, or what time of the year. If you’ve ever used Spotify (at the time of writing, there are more than 400 million Spotify users worldwide ), then every time you look for a particular song or a band or a podcast, every time you play a song you like, every time you add particular songs or podcast episodes to a playlist, every time you click on “next” before a song finishes… BaRT has been there in the background trying to learn about what you like and what you don’t like.Īnd not only that, but BaRT also tries to learn more about you. But if you use Spotify to listen to music or podcasts, then BaRT most probably knows a lot about you.īandits for Recommendations as Treatments (or BaRT, for short) is the algorithmic system used by the music and podcast streaming company Spotify to offer personalised recommendations to its users. You may have never heard of BaRT or you may not know who or what that is (we’re not talking about Bart Simpson here).
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